Old Spice advert
The main difference between the new digital adverts and old print adverts is the product placement. In the newer adverts they have the man as the product instead of the actual fragrance. This is to attract females for them to buy it for there partner so they could be like the man in the advert as its all thanks to the gragrance. It also attracts females as they show diamonds and dream vacations which there partner most liekly cant afford, so the fragrance makes up for it. This is different to old print adverts who show the product and not actually the male nor the female. it also says "For dad" which suggests that this is a combined gift and for fathers to buy it instead of women for there partners.
The primary Demographicis males who are in a relationship or seeking a relationship and is between (20/30) years of age
The secodnary Demographic. is females who are in a relationship and are buying it for there loved ones.
The main difference between the new digital adverts and old print adverts is the product placement. In the newer adverts they have the man as the product instead of the actual fragrance. This is to attract females for them to buy it for there partner so they could be like the man in the advert as its all thanks to the gragrance. It also attracts females as they show diamonds and dream vacations which there partner most liekly cant afford, so the fragrance makes up for it. This is different to old print adverts who show the product and not actually the male nor the female. it also says "For dad" which suggests that this is a combined gift and for fathers to buy it instead of women for there partners.The primary Demographicis males who are in a relationship or seeking a relationship and is between (20/30) years of age
The secodnary Demographic. is females who are in a relationship and are buying it for there loved ones.
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