Television Advert Analysis
What is the ad for/what is the message?
This advert purpose is to advertise Pot Noodle and its message is for it to be that pot noodle is easy to make so you can focus on your dream plus its good.
Who is the target audience?
The primary demographic for Pot Noodle is teenagers as its quick and easy to make and its good and tasty. This advert was aimed around (16-21), Who has a busy lifestyle due to them having a busy schedule for either school or work. The secondary demographic is for parents mainly mothers to buy Pot Noodles for there children. This conveys the primary psychographic which to me is family bond or in this advert a boxing fan as it covers a life of a ring walker.
The primary psychographics is for teenagers who doesn't have time to cook, furthermore their lifestyle is quite busy and that their lifestyle makes them not have time to cook so Pot Noodle would become a necessity for these teens. This advert also conveys that the physchographics for Pot Noodles is sporty and athletical people which suggests Pot Noodle is good for you.
When was the advert aired/when would you expect it to be aired?
This Pot Noodle advert first aired on 1st September 2015 and was primarily on during tea time hours (17:00 - 19:000 so all the family could see the advert when there sitting down to entice the teenager for wanting a Pot Noodle. This further goes as the advert is funny it will entice the parents as well, Due to the comedy side of this advert.
What form does this advert take?
This advert was a stand alone advert for Pot Noodle which was a documentary about the teenager wanting to reach his dreams and Pot Noodle gave him the ability to do that. The advert was live action and featured him training hard to which we believed was for his boxing however we only find out it was for his ring walk for boxing which gives a comedic sense to the advert.
What Style is this advert
At the start of the advert, the advert is serious as the teenager talks about him trying to reach his goal and shows him working hard to achieve it by lifting weights, running etc. We the viewer is thinking its him aiming to be the best boxer in the world. At the end of the advert he is in Vegas, whilst his family watching at home. We think he has made it as a boxer however we then only see his actual goal, which was to be a ring walker during a boxing match which makes the advert humorous as the viewer wasn't expecting to see him as a ring walker.
Does the advert follow AIDA?
A - Attention: This Pot Noodle advert attracts the consumer by its comedy in the advert but also it breaks the barrier of girls only being ring walkers so it gives the message that you can be whoever you want to be in this life and everyone can have a pot noodle.
I - Interest: This pot noodle advert intrigues the audience by making his life a narrative as they assume its about his boxing progression which alone interest the viewer to see how far he goes but furthermore there is a plot twist in the narrative as he wants to be a ring walker which the viewer wasn't expecting.
D - Desire: The advert makes the viewer want the product by showing the product secretly throughout the advert. Although its a narrative about the teenage boy becoming a ring walker he also talks about the product which is the Pot Noodle and how it helped him be where he is today. They also show the whole family eating it when he walks out into the ring which suggests that is all they eat and which is why he made it there today. They also show him making the Pot Noodle to show how easy it is to make. Also by the way the teenager talks about the product makes the viewer want a Pot Noodle i.e 'After all success doesn't come on a plate'. This is suggesting that all he ate was Pot Noodles as its 'quick' and 'easy to make' which gives him 'more time to train'. These are all positive towards the product which makes the viewer hear and see this which makes them want a Pot Noodle.
A - Action: This advert includes action from the brand by at the end showing in bold gold letters 'you can make it' which suggests if you eat Pot Noodles you'll be Able to make it. The brand is portraying if he didn't eat Pot Noodles on the daily basis then he wouldn't be where he is today.
Discuss the characteristics of Products/Services?
Benefits Offered - If you eat Pot Noodles, the brand Pot Noodle implies that you will reach your dream as you're focusing more on training than you taking time cooking. It doesn't tell you that you will but it implies that if you eat pot noodles you will increase your chances.
Advantages Over Similar - The advantage of this product to other brands is that
USP - Pot Noodles unique selling point in this advert is teenagers who are now only finding there dreams and what they want to do in their life. This is because there is a teenage boy in the short advert who aspires and achieves his dreams. So it encourages other teenagers to achieve there dreams.
Lifestyle Appeal - This advert shows that he has a positive life due to him eating Pot Noodles. This is good for the brand image as it shows if you eat Pot Noodles and if in your spare time due to you cooking pot noodles, you work hard then your life too will be positive.
Brand Identity - Pot Noodle brand identity is very clear with strong colours (depending on the flavours) the most recognisable one is green. The brands font is very bold and takes up one half of the pot so you can easily see its pot noodle. These both combinations of the colour green and bold font attracts the buyers attention when its on the shelves.
Who is responsible for regulating this advert?
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. Anyone who thinks an advert has broken the rules then they can complain to the ASA within three months of the advert appearing. For Broadcast media like television and radio then they will have to follow the CAP broadcast code, which covers issues like product placement. These are called broadcast codes. Another is non-broadcast media such as letters and emails which adverts have to follow the CAP non-broadcast code which covers sale promotions and direct marketing.
I got my knowledge of this through (https://www.gov.uk/marketing-advertising-law/advertising-codes-of-practice)
Analyse the codes and conventions of the advert's construction.
Mise-en-scene -
In this, it tells the audience that it is about a normal teenage boy who has a stereotypical teenagers bedroom e.g posters on the wall, books a messy room etc. We can see him looking at a poster which makes the viewer suggest two things 1 - he wants to become a boxer or 2 - he likes the female boxer.
Angles -
This shot is a birds eye view this is effective because it can show the Pot Noodle which is going to be quick but intriguing for the audience as there going to see it look nice and cooked and furthermore we saw how it was made in the previous shots and how easy it was and how nice it looks for it being that easy.
Shot Types Framing & Composition -
This shot is a POV (Point Of View) and the only POV throughout this advert. The use of the POV was effective here because it shows his view and what he enjoys. It puts the audience in his shoes for a few seconds and gets more attached to the advert due to this by wanting to see him progress into his dream which at the end we realize its being a ring walker and not actually being a boxer.
Camera Movement -
Most of the camera movements follow the persons movement especially throughout training it follow his steps and the direction he is heading towards. It also follows him running by running with him and showing his efforts.
Another camera movement the advert uses are pans. It turns into the next scene and pans whilst he runs past it is effective as it shows his progression by panning onto his next stage.
Lighting -
In this scene we can see that lighting is used effectively in this advert. As all of the lighting is direct into the ring.This shows that the main priority of this scene in the advert is in the ring.
Iconography -
In his training progression, it is inspired by a rocky. I can tell this as it shows his hard work and shows him going for jogs, which the rocky franchise does as well. Furthermore it is about boxing and there is a hashtag at the end of the advert (where dream comes true). Which rocky also furthermore achieved his dreams through hard work.
Editing -
This advert consists of a lot of cuts throughout the whole advert. This is too make the advert short(ish) and for it to be simple and straight to the point, composed to having more complex transitions.
Soundtrack -
Dialogue of him talking about his progression. When he reaches his dream being a ring walker the song Winner by Raylo bro plays. This song is good as its used when there's a surprise in the advert as we thought he was going to be a boxer not a ring walker. Shortly after this plot twist Pot Noodle shows there product in bold to get the viewers attention.
Graphics & On screen text -
This is good use of on screen text and graphics as the product is in bold and has lights behind it to show its importance and you can make it in gold bold writing so it attract you whilst watching and can make you feel like a champion.
Special FX & Visual FX -
In this scene we can see Visual FX being used here with the blue light strobes. This is used here to gain attention to the ring to show that you are now going to see the young boy. Furthermore it is good use here as it makes it makes the boxing arena more realistic and gives it a better atmosphere.
What is the ad for/what is the message?
This advert purpose is to advertise Pot Noodle and its message is for it to be that pot noodle is easy to make so you can focus on your dream plus its good.
Who is the target audience?
The primary demographic for Pot Noodle is teenagers as its quick and easy to make and its good and tasty. This advert was aimed around (16-21), Who has a busy lifestyle due to them having a busy schedule for either school or work. The secondary demographic is for parents mainly mothers to buy Pot Noodles for there children. This conveys the primary psychographic which to me is family bond or in this advert a boxing fan as it covers a life of a ring walker.
The primary psychographics is for teenagers who doesn't have time to cook, furthermore their lifestyle is quite busy and that their lifestyle makes them not have time to cook so Pot Noodle would become a necessity for these teens. This advert also conveys that the physchographics for Pot Noodles is sporty and athletical people which suggests Pot Noodle is good for you.
When was the advert aired/when would you expect it to be aired?
This Pot Noodle advert first aired on 1st September 2015 and was primarily on during tea time hours (17:00 - 19:000 so all the family could see the advert when there sitting down to entice the teenager for wanting a Pot Noodle. This further goes as the advert is funny it will entice the parents as well, Due to the comedy side of this advert.
What form does this advert take?
This advert was a stand alone advert for Pot Noodle which was a documentary about the teenager wanting to reach his dreams and Pot Noodle gave him the ability to do that. The advert was live action and featured him training hard to which we believed was for his boxing however we only find out it was for his ring walk for boxing which gives a comedic sense to the advert.
What Style is this advert
At the start of the advert, the advert is serious as the teenager talks about him trying to reach his goal and shows him working hard to achieve it by lifting weights, running etc. We the viewer is thinking its him aiming to be the best boxer in the world. At the end of the advert he is in Vegas, whilst his family watching at home. We think he has made it as a boxer however we then only see his actual goal, which was to be a ring walker during a boxing match which makes the advert humorous as the viewer wasn't expecting to see him as a ring walker.
Does the advert follow AIDA?
A - Attention: This Pot Noodle advert attracts the consumer by its comedy in the advert but also it breaks the barrier of girls only being ring walkers so it gives the message that you can be whoever you want to be in this life and everyone can have a pot noodle.
I - Interest: This pot noodle advert intrigues the audience by making his life a narrative as they assume its about his boxing progression which alone interest the viewer to see how far he goes but furthermore there is a plot twist in the narrative as he wants to be a ring walker which the viewer wasn't expecting.
D - Desire: The advert makes the viewer want the product by showing the product secretly throughout the advert. Although its a narrative about the teenage boy becoming a ring walker he also talks about the product which is the Pot Noodle and how it helped him be where he is today. They also show the whole family eating it when he walks out into the ring which suggests that is all they eat and which is why he made it there today. They also show him making the Pot Noodle to show how easy it is to make. Also by the way the teenager talks about the product makes the viewer want a Pot Noodle i.e 'After all success doesn't come on a plate'. This is suggesting that all he ate was Pot Noodles as its 'quick' and 'easy to make' which gives him 'more time to train'. These are all positive towards the product which makes the viewer hear and see this which makes them want a Pot Noodle.
A - Action: This advert includes action from the brand by at the end showing in bold gold letters 'you can make it' which suggests if you eat Pot Noodles you'll be Able to make it. The brand is portraying if he didn't eat Pot Noodles on the daily basis then he wouldn't be where he is today.
Discuss the characteristics of Products/Services?
Benefits Offered - If you eat Pot Noodles, the brand Pot Noodle implies that you will reach your dream as you're focusing more on training than you taking time cooking. It doesn't tell you that you will but it implies that if you eat pot noodles you will increase your chances.
Advantages Over Similar - The advantage of this product to other brands is that
USP - Pot Noodles unique selling point in this advert is teenagers who are now only finding there dreams and what they want to do in their life. This is because there is a teenage boy in the short advert who aspires and achieves his dreams. So it encourages other teenagers to achieve there dreams.
Lifestyle Appeal - This advert shows that he has a positive life due to him eating Pot Noodles. This is good for the brand image as it shows if you eat Pot Noodles and if in your spare time due to you cooking pot noodles, you work hard then your life too will be positive.
Brand Identity - Pot Noodle brand identity is very clear with strong colours (depending on the flavours) the most recognisable one is green. The brands font is very bold and takes up one half of the pot so you can easily see its pot noodle. These both combinations of the colour green and bold font attracts the buyers attention when its on the shelves.
Who is responsible for regulating this advert?
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. Anyone who thinks an advert has broken the rules then they can complain to the ASA within three months of the advert appearing. For Broadcast media like television and radio then they will have to follow the CAP broadcast code, which covers issues like product placement. These are called broadcast codes. Another is non-broadcast media such as letters and emails which adverts have to follow the CAP non-broadcast code which covers sale promotions and direct marketing.
I got my knowledge of this through (https://www.gov.uk/marketing-advertising-law/advertising-codes-of-practice)
Analyse the codes and conventions of the advert's construction.
Mise-en-scene -
Angles -
Shot Types Framing & Composition -
Camera Movement -
Lighting -
Iconography -
Editing -
Soundtrack -
Dialogue of him talking about his progression. When he reaches his dream being a ring walker the song Winner by Raylo bro plays. This song is good as its used when there's a surprise in the advert as we thought he was going to be a boxer not a ring walker. Shortly after this plot twist Pot Noodle shows there product in bold to get the viewers attention.
Graphics & On screen text -
Special FX & Visual FX -
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