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Rebranding Ben and Jerry's

on February 28, 2020

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C. Assignment 2: Television Advertisements

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Initial rebranding ideas

Depict Entry – ‘Invisible’ Type of moving image production I produced a 90 second short film. This was for a depict competition where you had to produce a 90 second film. I can distribute the short film on online platforms such as YouTube. There are many moving image media products out there other than short films such as: • Feature films • Adverts • Trailers • Factual Programs • Music Videos Finance and sources of funding In the film and television industry funding is very crucial for movies for spending as they need to work out estimations of how much revenue they will produce and how much they are going /need to spend on the movie. They will get this money from many sources such as: • TV • Online • DVD sales • Streaming Services • Independent (Self-funding) • Sponsorship • Profits from previous movies • Advertising (Product Placement) • Bank Loans • Investors • Shareholders Film Industry's spend this...

Television Advert Analysis

Television Advert Analysis What is the ad for/what is the message? This advert purpose is to advertise Pot Noodle and its message is for it to be that pot noodle is easy to make so you can focus on your dream plus its good. Who is the target audience? The primary demographic for Pot Noodle is teenagers as its quick and easy to make and its good and tasty. This advert was aimed around (16-21), Who has a busy lifestyle due to them having a busy schedule for either school or work. The secondary demographic is for parents mainly mothers to buy Pot Noodles for there children. This conveys the primary psychographic which to me is family bond or in this advert a boxing fan as it covers a life of a ring walker. The primary psychographics is for teenagers who doesn't have time to cook, furthermore ...

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Rebranding Ben and Jerry's

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